What is a Concept Store?
The Concept Store is where retailers and brands test new ideas such as store layout and fixtures and design, launch specialty products for a targeted audience, introduce lifestyle services such as on-site tailors and restaurants, and deploy interactive elements such as augmented reality studios.
Experiential Retail refers to elements that enhance the In-Store Customer Experience, such as private client retailing, cafes and live music, and virtual reality games.
Most retailers consider a single pilot store as a concept store. The more innovative retailers embed experimental attitude into their flagship stores.
5 Must-See Examples & Case Studies of Experiential Retail (NEW in 2020):
Retail-Tech Trends in 2020
2020 welcomes a new decade in retail with a focus on technology, stores, and ecosystems: